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goodluckgabe.life The Perils of Audience Capture How influencers become brainwashed by their audiences The Man Who Ate Himself In 2016, 24 year old Nicholas Perry wanted to be big online. He started uploading videos to his YouTube channel in which he pursued his passion—playing the violin—and extolled the virtues of veganism. He went largely unnoticed. A year later, he abandoned veganism, citing health concerns. Now free to eat whatever he wanted, he began uploading mukbang videos of himself consuming various dishes while talking to the camera, as if having dinner with a friend. These new videos quickly found a sizable audience, but as the audience grew, so did their demands. The comments sections of the videos soon became filled with people challenging Perry to eat as much as he physically could. Eager to please, he began to set himself torturous eating challenges, each bigger than the last. His audience applauded, but always demanded more. Soon, he was filming himself ea